Ashley is a distinguished marketing consultant based in New York City, boasting over a decade of luxury industry experience. Her career highlights include a significant tenure of 6+ years at LVMH, with 5 of those years dedicated to shaping the skincare & makeup identity at Dior. Her work there instilled an in-depth understanding of high-end market strategies and branding.

Her expertise extends beyond traditional marketing realms. She has a proven track record in product innovation and brand creation, having developed signature scents and branding concepts for prestigious labels such as Elizabeth and James, Derek Lam 10 Crosby, and Robert Graham. Her ability to capture and express the essence of a brand through product and design is a testament to her innovative approach and deep market insight.

Known for her outside-the-box thinking, Ashley specializes in go-to-market strategies, product innovation, niche retailer understanding and trend forecasting. She has a unique knack for anticipating market shifts, ensuring that the brands she works with are not just following trends, but setting them. Her strategies have consistently led to successful product launches and campaigns that resonate with audiences on a global scale.

In addition to her marketing expertise, Ashley is also a worldwide DJ. She views her DJing as a source of inspiration and deeply intertwined with the beauty and fashion industries, recognizing that trends often start in nightlife and later permeate culture. This perspective allows her to translate the dynamic energy of nightlife into compelling marketing strategies that are culturally relevant and ahead of their time.